In 2017 I started working for Nike as a freelance copywriter. Over a four year span, I was fortunate to work on some iconic campaigns.
Colin Kaepernick “True to 7”
I wrote the social copy, taglines, emails, unboxing copy and digital asset copy for the iconic Colin Kaepernick “True to 7” campaign.
Nike NY vs NY Zine & Video
I wrote a series of poems about NYC and basketball to promote the NY vs NY basketball tournament. The following year I was brought back on to write the voice over for the above spot.
Nike Travis Scott Cactus Trails Air Max 270
I wrote social copy, digital asset copy, and even a mock audiobook for this unique and offbeat Nike x Travis Scott collaboration.
Nike 2020 NFL Narrative
I wrote the Nike NFL Manifesto in 2020. I also worked on social copy, digital asset copy and script writing for the campaign.