I joined the Reebok In-House Agency in January 2021 as a freelance, contract copywriter. Since then, I have been promoted to senior copywriter and again to brand narrative manager, and most recently to director of copy. I work closely with Creative Director Jide Osifeso, our designers, art directors, producers, other writers, and our marketing team. In my current role at Reebok, I am the lead scriptwriter and voice over writer, manager of the copy team; I approve all of our social and digital asset copy, and focus on keeping our brand narrative consistent. Below are a few examples of my favorite campaigns. More work available upon request.
My Name Is…
Lead copywriter, scriptwriter and voice over writer.
”My Name Is” is a comedic spot that takes a look behind the scenes of how a sneaker commercial is made. Here, we were able to have some fun and poke fun at the, at times, pretentious nature this industry can get caught up in. Directed by Jack Begert.
Reebok Vector Tracksuit
Creative director, Lead copywriter, scriptwriter and voice-over writer.
Working as a creative director and writer, I helped create this humorous legacy spot for Reebok. Working with ATV and their talented crew, we were able to create something truly special that accentuates the history of the iconic Reebok Tracksuit.
It’s Tradition
Creative Director, lead copywriter, scriptwriter and voice over writer.
Working as a creative director and writer, this spot about game day traditions felt truly unique. Working with ATV, we created a non-traditional spot about tradition.
FloatZig 1
lead copywriter, scriptwriter and voice-over writer.
This irreverent series of running hack vignettes for Reebok was controversial and humorous. Directed by the talented Jack Bergert, this spot was even more fun to create than the final product.
Nano X4
lead copywriter, scriptwriter, and voice-over writer.
This hilarious spot highlights how less is more, and how the sneaker industry has been carried away with features. Directed by Jack Begert.
FOMO is Dead
Lead copywriter & scriptwriter.
Wrote this piece for Reebok that drives home the message that lived in kicks are way more valuable than brand new ones. Directed by Nick Walker
Spring / Summer 23 brand Campaign
Lead copywriter, scriptwriter and voice over writer.
Shown here is one of four vignettes about the spirit of getting out and proving that you are one of a kind. These four spots ( the others available upon request or found on Reebok’s channels) embody the spirit of Life is Not a Spectator Sport.
On to the Next Question
Lead copywriter and scriptwriter .
This is a basketball spot I created about the obsession that lives inside the true hooper. With zero basketballs or basketball games, we follow our main character as he navigates his day while thinking of nothing but the game he loves.
Spring / Summer 22 Brand Campaign
Lead copywriter, scriptwriter and voice over writer.
The concept behind this campaign explores different stories of those who choose to cross that line and never live a life of normalcy. We created different narratives—sometimes abstract and sometimes more conventional all conveying Reebok’s tagline of Life is Not a Spectator Sport.
Reconnect
Copywriter, scriptwriter, voice over writer.
Executing Jide Osifeso and Kirby Jean Raymond’s vision, this theatrical piece explores the surreal nature of those who join in with life in a way that stands out, forms who they are and leaves behind a legacy.
Fall / Winter ‘21 Radicalm
Voice over writer, copywriter.
Reebok continues to build upon its refreshed brand direction with the release of “Radicalm,” an exploration of radical optimism and radical acceptance: radical calmness, paired with the release of a FW21 women’s collection inspired by the same premise.
Question Mid Blue Toe
Copywriter, scriptwriter, voice over writer.
This Question Mid Blue Toe spot is unique because not only did I get to write a script, but instead of focusing on the traditional VO, I was able to write a monologue that was executed perfectly (and hilariously) by basketball comedian, player and influencer Filayyy.